Landmark retailer scoops top prize

Landmark Wholesale retailer Jeysith Perinparasa, who runs Newton Off Licence in Widnes, has won one of the top three prizes in Weetabix’s ‘Win a Van’ competition.

Jeysith, who is a customer at Parfetts cash and carry in Aintree has driven away with a brand new Ford Transit Courier van after taking part in Weetabix’s in-depot competition which ran for six weeks exclusively in Landmark, Bestway and Today’s wholesale depots.

“It was a really good promotion,” said Jeysith. “I don’t very often enter them, but this one stood out. Weetabix always sells well in my store so it’s a double win.”

Weetabix Head of Sales, Darryl Burgess, said: “We’re committed to supporting the independent trade. This promotion really helped us to give back to wholesalers and retailer while keeping Weetabix front of mind for our customers. We chose this promotion because a van is a bit more personal, and we knew from our research it was a prize retailers wanted to win. It’s really helped us to drive noise with the buying groups, their members and the end customer. The campaign has also helped to sell more of the Weetabix Food Company range so our wholesale partners have seen strong sales across our products as a result.”

Scott Mason, Head Office Trading Manager for Parfetts, said: “I have to admit I was a bit sceptical at first, because we normally prefer promotions where more people can win, but the interest it created in depot proved me wrong. It’s fantastic to see a winning retailer from our wholesale group, and to see them so pleased with their prize – it’ll make such a difference to their business.”