LATEST NEWS AT LIFESTYLE EXPRESS

Landmark expands successful Sunspring water range

For customers looking for a refreshing way to quench their thirst, Landmark Wholesale is launching two new flavours to bolster its popular Sunspring water range.

After Landmark Wholesale launched Sunspring earlier this year, the buying group is celebrating selling in excess of one million bottles, and it is adding two new flavours to the range in August: Lemon and Lime and Kiwi and Strawberry. Both will be available in 500ml sports cap bottles with an RRP of 45p.

“With the crackdown on sugar at the forefront of many customers’ minds, flavoured water is becoming an increasingly popular alternative,” said Anna Roddis, Trading Controller at Landmark Wholesale. “These new flavours are a testimony to how successfully classic Sunspring water has performed so far. We’re delighted to have just hit our millionth bottle sold, and I know the new flavours will be a hit with retailers and their customers, especially as they represent such great value.”

Rose Rickett, Store Manager at the Lifestyle Express store in Walsall, noticed an increase in sales of her flavoured water following the Sugar Industry Drinks Levy: “Our water range is constantly growing and I’m always looking for exciting new additions to add to it,” she said. “We started stocking flavoured water in preparation for the sugar tax, and sales have increased dramatically, especially for parents buying soft drinks for their children. Bottles with sports caps are hugely popular as it makes it easier than traditional lids for customers drinking while on the move. I would definitely advise retailers to stay on top of trends and stock a good range of waters to be sure you have what your customers are looking for.”